Mercury become first WNBA team to put sponsor’s name instead of team’s across front of jerseyBy AP
Monday, June 1, 2009
Mercury jerseys to have LifeLock name across front
NEW YORK — Following the lead of international sports, the Phoenix Mercury have become the first WNBA team to put a sponsor’s name on their jerseys.
Under the three-year deal with LifeLock announced Monday, the identity theft protection company’s name will replace the “Phoenix” and “Mercury” across the road and home uniforms, respectively. The team’s logo will appear above the “LifeLock” on the left side.
The Mercury are the first team to finalize an agreement under the league’s new initiative aimed at increasing revenue and marketing opportunities. WNBA president Donna Orender said she expects more teams to reach similar deals.
In addition to its name on the jerseys, LifeLock’s logo will also be on the Mercury’s home court.
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