Delivery company UPS to join 2012 Olympic sponsorship to handle transportation, logistics

Delivery company UPS joins London 2012 sponsorship

LONDON — UPS became the latest sponsor of the London 2012 Olympics on Wednesday, and the delivery company will manage the local organizing committee’s transportation and logistics over the next three years.

The organizing committee announced that UPS had become its fifth tier two supporter and 22nd commercial sponsor overall.

“Staging an Olympic Games and Paralympic Games is probably the biggest peacetime logistical undertaking in the world. UPS will bring a wealth of expertise to the planning and delivery of a spectacular Games in 2012,” Sebastian Coe, chairman of the London Organizing Committee said.

“Having one single supplier to handle the majority of our complex transportation and logistical needs will benefit everyone.”

UPS was a provider to last year’s games in Beijing and was a partner at Atlanta in 1996, the Nagano Winter Games two years later and Sydney in 2000.

Although no financial details of the sponsorship were released, reports say the deal is worth $32 million with UPS providing both cash and its services.

“UPS is committed to helping London make these Games an unparalleled success and it’s a great honor to be entrusted again with such a tremendous responsibility,” said Dan Brutto, president of UPS International.

The other tier two supporters are Adecco, Cadbury, Cisco and Deloitte. The organizers also have six tier one partners — Adidas, BP, British Airways, BT, EDF and Lloyds TSB.