ESPN STAR sports to launch cricket quiz show -’Stumped’
By ANISaturday, May 30, 2009
NEW DELHI - ESPN STAR Sports, Asia’s leading sports broadcaster, will launch an interactive quiz show titled ‘Stumped’ starting June 1.
Produced by leading production house - Endemol, ‘Stumped’ will be telecast on STAR Cricket every day of the week. This is the first time that sports channel is telecasting a LIVE interactive quiz. This hour long show will hosted by Indian model and television anchor Shonali Nagrani.
With a live format that entails a high level of viewer interactivity, the viewer/ cricket fan sitting at home is given the chance to play and win incredible prizes. The show will also have representation from Cricket stars as well as celebrities giving chance to Cricket fans to have an interaction on live television.
According to RC Venkateish, Managing Director, ESPN Software India Pvt. Ltd., “There is a huge interest for an interactive Cricket based quiz show which allows fans to test their knowledge of the game while at the same time giving them an opportunity to win interesting prizes. Stumped is an attempt to fulfil this need. This show is also an extension of the live programming line-up during ICC World Twenty20.”
We have already aired the show between 11 to 24th May with Wasim Akram as the Celebrity Guest to gauge the initial feedback. The response has been overwhelming from cricket lovers across the nation and we expect that the participation levels will be higher during the ICC World Twenty20.”
On this occasion Deepak Dhar, Managing Director, Endemol says “India being one of the largest cricket loving nation, our venture into the sports entertainment arena with Stumped has been a planned one. At Endemol, our aim is to expand our expertise from being known as a non- fiction provider into various other genres. After a successful entry into fiction, the sports foray was a gradual yet determined progression. With the success of our sports entertainment production Stumped - we reinstate Endemol’s position as a leading, multi-format, multi-genre content creator.”
Former Pakistan Captain Wasim Akram, celebrity guest on Stumped said, “It is a unique program as the fans can interact live, answer live and win jackpots.
In a country which has a Cricket expert in every house, the concept of Stumped will surely be lapped up. The initial 2 weeks were very exciting as despite almost no advertising we received innumerable calls from across the country.”
Shonali, the host of show said, “I am glad to have been given the opportunity to host this spectacular show. The live interactive sessions are quite challenging but I love every moment of it.” (ANI)