Five-time medalist Ohno among Procter & Gamble Winter Games endorsers

Olympians Ohno, Vonn among P&G endorsers

CINCINNATI — Five-time Olympic medalist Apolo Anton Ohno is among the athletes endorsing Procter & Gamble Co. products as part of the company’s 2010 Vancouver Winter Olympics marketing.

Cincinnati-based P&G recently announced sponsorship of the U.S. Olympic team for the next two Olympics. Company officials Tuesday said they have also reached agreements with six athletes so far, with more expected.

Speedskater Ohno added to his popularity with his 2007 victory in ABC’s “Dancing With the Stars.” Ohno and snowboarder Lindsey Jacobellis will be featured in Vicks cold medicine advertising.

Speedskater Allison Baver, ice dancer Tanith Belbin, bobsledding’s Vonetta Flowers and skier Lindsey Vonn will promote P&G beauty brands such as Pantene shampoo.