Southwest Airlines extends sponsorship deal with NBA’s Boston Celtics

Southwest Airlines continues deal with Celtics

DALLAS — Southwest Airlines Co., a regular advertiser on sports programming, says it has extended its sponsorship of the NBA’s Boston Celtics for the 2009-2010 season.

Southwest said Wednesday that the deal includes signs in the Celtics’ arena and promotions during all home games.

One of the Celtics players, Brian Scalabrine, will write about his travel during the season for the airline’s Web site.

The airline, which launched service at Boston’s Logan Airport this year, has been a Celtics sponsor for 13 years.