Southwest Airlines extends sponsorship deal with NBA’s Denver Nuggets

By AP
Wednesday, October 28, 2009

Southwest Airlines extends Denver Nuggets deal

DALLAS — Southwest Airlines Co. says it signed a two-year deal to extend its sponsorship of the NBA Denver Nuggets.

Financial terms were not disclosed.

The airline, a regular advertiser on sports TV programming, said the agreement includes arena signs and halftime promotions during Nuggets home games. The airline became a sponsor last year.

Last week, the airline announced plans for additional flights to and from Denver next year.

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