Sports Sponsorship
Petter Northug enters the Olympic season as the man to beat in cross-country skiing, and he isn't doing much to downplay expectations.
ROCHESTER, N.Y. - The LPGA Championship will be held at Locust Hill golf course in suburban Rochester for one year next June, with supermarket chain Wegmans replacing McDonald's as sponsor of the season's second major.
JOHANNESBURG - The governing body of world soccer says the recession will only affect next year's World Cup in South Africa indirectly, with most of the impact being felt in sponsor activities at the monthlong tournament.
BEIJING - In 2000, Erke was an unknown brand attempting to establish a name in China's sporting apparel market alongside popular global names such as Nike and Adidas.
HOUSTON - A person familiar with details of the partnership says the Houston Texans will unveil an instant-win game featuring their logo through the Texas Lottery on Tuesday.
More News
- Daly, Mickelson return to PGA Tour for St. Jude
- Bicycle chain gain for French convicts
- Redskins become lottery team, unveil scratch-off
- Prize money for St. Jude drops $500,000
- Sparks to have sponsor name on jersey front
- Mercury jerseys to have LifeLock name across front
- Man behind Cavs deal to promote baseball in China
