USOC signs sponsorship deal with DISC Sports and Spine Center

USOC signs sponsorship deal with health care firm

COLORADO SPRINGS, Colo. — The U.S. Olympic Committee has signed a sponsorship deal that makes DISC Sports and Spine Center its official medical services provider through the 2012 Olympics.

The deal, announced Monday, will allow the USOC to partner with DISC to develop a sports medicine program for Olympic athletes. Financial details of the agreement were not disclosed.

This is another in a list of smaller deals the USOC has signed in the 14 months since the Beijing Olympics. The federation is in renewal negotiations with AT&T and has recently lost corporate partners in the banking, automotive and home improvement categories.