Kraft-Texas Stadium deal allows essay contest winner to blow up structure
By APThursday, December 31, 2009
Kraft Foods to sponsor Texas Stadium implosion
IRVING, Texas — Some lucky contest winner is going to get to blow up Texas Stadium.
The City of Irving and Kraft Foods provided details Thursday of their sponsorship deal for the building’s implosion — including a national essay contest with the winner getting to pull the trigger that finishes off the iconic stadium.
The city council unanimously approved the sponsorship deal Thursday. Details on the essay contest, part of Kraft’s “Cheddar Explosion” promotional campaign, will be announced next week.
The stadium, the home to the Cowboys from 1971 to 2008, will be taken down in March or April.
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