Procter & Gamble extends financial aid to Paralympics moms; also raising funds for Team USA

P&G extends mom aid, ad campaign to Paralympics

CINCINNATI — The Procter & Gamble Co. is extending its Winter Olympics “Thanks, Mom” campaign to include mothers of Paralympic athletes and to raise funds for the U.S. Olympic Team.

The Cincinnati-based consumer products company has offered to help with costs for travel to the Paralympic events that begin this weekend in Vancouver.

P&G gave financial aid to more than 200 mothers of U.S. athletes in the Winter Games that ended Feb. 28, while sentimental television commercials highlighted mothers’ dedication to their athlete children.

A Team USA sponsor, the maker of Pampers diapers and Tide detergent, said Tuesday it would donate up to $100,000 for athlete training through a “thankyoumom” Web site in which it will match each free online “thanks” with a $1 donation.