Restaurants try to score with fantasy football players; gift cards, contests, draft kits

By Dan Sewell, AP
Friday, September 3, 2010

Chains try to score with fantasy football players

CINCINNATI — Fantasy football means real business for restaurants, and some big chains have launched promotional drives to score with dedicated players of the growing pastime.

Free appetizers, draft kits, discounts and gift cards are among lures to draw “draft parties” to restaurants.

At the parties, attendees select rosters of NFL players whose talents on the field equal imaginary glory for their fantasy coaches.

Dave & Buster’s amenities include a free room, 10 percent off food, and a $20 card to play video and other games. Buffalo Wild Wings throws in $100 in gift cards.

Even as Americans cut back on restaurant spending during the recession, fantasy football has been increasing as a source of customers.

The NFL season starts Thursday.

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