Norton extends sponsorship of USA Luge program until 2014

USA Luge gets extension of Norton deal

NEW YORK — USA Luge says Norton Abrasives, which has done business with the team since the 1980s, will continue as its primary sponsor through the 2014 Sochi Olympics.

Financial terms were not disclosed. Norton said earlier this year that it would retain the primary sponsor title through 2011.

It’s a significant deal for USA Luge, the Lake Placid-based governing body that made the announcement at an Olympic team event Friday in New York. USA Luge has been hurt in recent months by some sponsor defections brought on by the economic downtown.

Norton has already been receiving primary logo placement on sleds, clothing, hats, helmets and vehicles.