Kentucky racing officials set new rules for ads on jockey clothes after Derby confusion

Kentucky racing officials change jockey ad rules

LEXINGTON, Ky. — Kentucky racing officials have altered the rules for advertising on jockey clothing after confusion that arose before this year’s Kentucky Derby.

The Kentucky Horse Racing Commission agreed unanimously Tuesday to require jockeys and horse owners to sign a standardized form at least two days before the race in question. The full advertising contract must be shared with all parties and the commission.

There were questions about the advertising rules before last month’s Derby, where most riders had agreed to display a logo for Dodge Ram on their pant legs, with proceeds going to charity.

Jockeys won the right in 2004 to wear ads after a judge suspended the state ban on promotional logos on attire worn by the five jockeys who challenged the rule.