Jets cutting prices of 18,000 PSLs, including 9,000 unsold, by up to 50 percent

Jets reducing prices for 18,000 PSLs

FLORHAM PARK, N.J. — The New York Jets are reducing the prices of about 18,000 personal seat licenses, including half of which are unsold, by up to 50 percent in an effort to sell out the new Meadowlands Stadium by opening week.

Matt Higgins, the Jets’ executive vice president for business operations, tells The Associated Press that the team’s “aggressive” approach affects seats in three sections of the new, $1.6 billion stadium: lower end zone, lower sideline and mezzanine end zone.

Lower end-zone seats will be dropped from $5,000 to $2,500, as will mezzanine end zone. Seats in the lower-sideline section will be cut from $15,000 to $10,000.

Higgins says people who have already purchased PSLs in the affected areas will receive the reduced price.