ESPN STAR Sports announces Champions League Twenty20 deal with Eurosport Group
By ANITuesday, July 20, 2010
New Delhi,July 20 (ANI-Business Wire India): Eurosport announced today it has signed an exclusive three-year deal with Asia’s biggest sports content provider, ESPN STAR Sports, to broadcast the Airtel Champions League Twenty20 tournament in Pan-Europe and the United Kingdom.
The new rights deal includes rights to broadcast the tournaments on-air and online, with featured matches appearing exclusively on the Eurosport Player, the channel’s online subscription player service. Cricket fans with iPhones and iPads can also access the tournament on the move in the UK via the Eurosport Player application, which simulcasts British Eurosport and Eurosport 2.
Said Manu Sawhney, ESPN STAR Sports’ Managing Director: “We are very pleased to have such an enthusiastic partner in the Eurosport Group, especially with their innovative efforts to showcase this event online in addition to broadcasting it on-air. As the World Championship of top T20 teams from various countries, the Airtel Champions League Twenty20 continues to enjoy a strong following across Europe and we’re committed to further build on that popularity along with the Eurosport Group.”
Arnaud Simon, Broadcast Director of Eurosport and Eurosport 2, said: “We are thrilled to bring fans all the excitement of the Champions League Twenty20 tournament for the next three years. This fast-paced event will be showcased on British Eurosport in the UK and on Eurosport 2 throughout the rest of Europe. We are confident that Eurosport’s top-notch pan-European coverage will attract new enthusiasts to the already popular tournament.”
David Kerr, Director of British Eurosport, adds: “As a new, emerging international tournament the Champions League Twenty20 fits perfectly with British Eurosport’s portfolio of events. The event boasts excellent production values, dramatic matches and the best international teams so I am positive this is an event that will grow in importance and profile in the coming years and we are excited about being part of that evolution.”
The Champions League Twenty20 made an impressive debut on Eurosport in October 2009 and this year will feature the top T20 teams from Australia, New Zealand, South Africa, India and the West Indies, all playing for a multi-million dollar prize fund. The 2010 edition of the tournament will take place in South Africa from 10th - 26th September and will feature 23 matches with the tournament format. The participating teams include:
Chennai Super Kings (DLF Indian Premier League - India) Mumbai Indians (DLF Indian Premier League - India) Royal Challengers Bangalore (DLF Indian Premier League - India) Victorian Bushrangers (KFC Twenty20 Big Bash - Australia) South Australian Redbacks (KFC Twenty20 Big Bash - Australia) Warriors (Standard Bank Pro 20 Series - South Africa) Highveld Lions (Standard Bank Pro 20 Series - South Africa) Central Stags (HRV Cup Twenty20 - New Zealand) Wayamba Elevens (Inter-Provincial Twenty20 Cup - Sri Lanka) TBC (West Indies Domestic Twenty20 Champions)
Of the nine teams already qualified, just three will be returning from the inaugural edition of the tournament in 2009 - Royal Challengers Bangalore (India), Victorian Bushrangers (Australia) and Wayamba Elevens (Sri Lanka).
The Champions League T20 marks the grand finale of the T20 cricket with T20 champion teams from various countries across the world battle for the ultimate honor and it features the most illustrious names in the game of cricket such as Sachin Tendulkar, Mahendra Singh Dhoni, Mahela Jayawardene, Dale Steyn, Rahul Dravid, Shaun Tait, Jean-Paul Duminy, Ajantha Mendis, Anil Kumble, Matthew Hayden, Ross Taylor, Muttiah Muralitharan, Kieron Pollard, Harbhajan Singh, Jacob Oram, Malinga Bandara, Doug Bollinger, Dwayne Bravo, Shahid Afridi, Michael Hussey and David Hussey and Sanath Jayasuriya.
ESPN STAR Sports is the global television production partner and exclusive commercial rights partner for the Champions League T20 till 2018. (ANI)
