Panasonic joins hands with India’s football body to promote the game
By ANISunday, January 17, 2010
GURGAON - Global technology leader Panasonic on Saturday inked a deal with the All India Football Federation (AIFF) to promote the game across the country.
Praful Patel, President of AIFF, signed the deal worth Rupees 47.5 million.
“We have to see that football is built from the sub junior to junior level and then of course to the national level. We have qualified after 24 years for the Asia Cup. That is why it is a great moment,” said Patel.
As part of the deal, Panasonic will support the national team’s preparations and will take up marketing and promotional activities for the next three years.
Patel and Bollywood actress Dia Mirza unveiled the national team’s jersey.
Qatar capital Doha will host the 2011 Asian Cup. (ANI)
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