Redskins unveil scratch-off ticket, take advantage of new NFL rule to partner with lottery
By APMonday, June 8, 2009
Redskins become lottery team, unveil scratch-off
ASHBURN, Va. — The Washington Redskins are a lottery team, albeit one with no pingpong balls to worry about.
The Redskins and the Virginia Lottery on Monday unveiled a $20 scratch-off ticket featuring the team’s logo, taking advantage of a new NFL rule that allows teams to sign licensing deals with state-sponsored lotteries.
The Redskins went all out for the announcement, displaying their three Super Bowl trophies in a news conference setting usually reserved for big player signings.
The ticket has a top prize of $1 million, and second-chance prizes include season tickets for 20 years and a chance to travel with the team to an away game against the Dallas Cowboys. The tickets go on sale Aug. 3, shortly after the Redskins open training camp.
Tags: Ashburn, Corporate Sponsorship, Dallas Cowboys, Fbn-redskins-lottery, Nfl, North America, Professional Football, Sports, Sports Business, Sports Sponsorship, United States, Va., Virginia, Virginia lottery