Nike ‘Write the Future’ advert screams up the YouTube charts
By ANIMonday, May 24, 2010
Melbourne, May 24 (ANI): Sports goods manufacturer Nike has launched an ad on YouTube in time for the World Cup that it says is among its “best ever”.
Nike’s latest effort is gathering around one million views per day, which is much a statement about the growth of YouTube as it is about Nike’s creative genius.
It’s called “Write the Future” and is a goosebump-raising mashup of the world’s best football stars and how their pivotal moments on the field are shared around the world.
This time Ronaldinho reappears, along with Wayne Rooney, Cristiano Ronaldo and even Homer Simpson for the three-mintue epic directed by Alejandro G. Inarritu of 21 Grams and Babel fame.
“It’s among the best we’ve ever done,” news.com.au quoted Nike VP of Brand and Category Management Trevor Edwards, as saying. (ANI)
