Amway to sponsor Orlando Magic practice jerseys under new NBA rule

By AP
Wednesday, October 21, 2009

Amway to sponsor Magic practice jerseys

ORLANDO, Fla. — The Orlando Magic are taking advantage of a new NBA rule allowing companies to purchase space on the jerseys players wear in practice.

The Magic announced Wednesday that they have partnered with Amway. The Michigan-based direct selling company will have its logo on the upper-right side of the team’s practice jerseys. Terms of the deal were not disclosed.

This is the first season NBA teams were granted clearance to have a sponsorship presence on their practice jerseys.

Amway was founded in 1959 by Magic owner Rich DeVos and his friend, Jay Van Andel. Orlando’s arena has the company’s name, and it will also be on its new arena opening next season.

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