AT&T ends sponsorship deal with Tiger Woods
By DPA, IANSThursday, December 31, 2009
WASHINGTON - AT&T announced Thursday that it is to end its sponsorship deal with scandal-tainted golfer Tiger Woods.
“We are ending our sponsorship agreement with Tiger Woods and wish him well in the future,” the company said in a statement.
Accenture and Gillette have already pulled out of sponsorship deals with Woods after he admitted to “infidelity” to his wife.
Under the sponsorship deal, AT&T’s logo appeared on the golfer’s bag while the company has said it will continue to host the AT&T National PGA event in July.
Woods, one of the world’s most famous sportspersons, announced earlier this month that he was taking an indefinite break from professional golf to “repair the damage” caused by his marital infidelity.
Once seen as a squeaky clean athletic role model, Woods, 33, has been tainted by allegations of serial infidelities with as many as 10 women around the US including various waitresses, nightclub hostesses and porn stars.
Woods and his wife Elin Nordegren, 29, have two children, a two-year-old daughter and a 10-month-old son.
Woods has had a phenomenal career, earning more than $1 billion in his rapid 13-year rise, commanding huge fees for sports endorsements and revolutionizing sports marketing.
