T-wolves advertisement: ‘Will we challenge for the NBA championship this year? Not likely.’

Truth in advertising: Wolves tout rebuilding plan

MINNEAPOLIS — The Minnesota Timberwolves are nothing if not honest.

The team took out a full-page ad in Monday’s Star Tribune sports section, featuring a long open letter to fans that acknowledges the negatives, points to the positives, and spells out the plan for improvement.

Included in the letter are these words: “So will we challenge for the NBA championship this year? Not likely.”

Chief marketing officer Ted Johnson says this is part of the team’s attempt to establish a new relationship with fans and bring some transparency to how it operates. The franchise has struggled in the six years since Kevin Garnett led the Wolves to the Western Conference finals.