Concept 1 Shoes Under Ban Of NBA

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LOS ANGELES (GaeaTimes.com)- The latest move of NBA that has created a sensation among the basketball players is the ban imposed on the Concept 1 shoes. NBA has said in a statement that the players would not be able to use the shoes made by the Althletic Propulsion Labs during the 2010-11 season. It has made headlines. In the last few decades the NBA never resorted to any such steps. According to the shoemakers the Concept 1 shoe helps a wearer to jump to higher lengths when compared to regular sports shoes. The NBA added that as per the rules of the league the players can not be permitted to use shoes that give them undue benefits on the field.

As a matter of fact the Althletic Propulsion Labs was made by twins Ryan Goldston and Adam Goldston and they both were included in USC basketball walk-ons. Even their father was associated with shoe making industry. The brothers recently said in an interview that quite a lot of players are interested in the Concept 1 shoes made by their company. They did not reveal the name of these players since they are already signed by other companies. The company is also eying expansion into sporting goods retailers as well as athletic footwear in near future.

The Concept 1 shoes are available for $300 and they are quite lightweight. The company says that these shoes are manufactured with special technologically advanced materials and that is what makes it different from the regular sports shoes. The NBA ban notwithstanding, the shoe is likely to be lapped up by other basketball organizations as the trend indicates.